Are you looking for photo ideas for your personal branding session? I have worked with countless small business owners to capture their personalities in photos for their brand marketing and I’ve picked up several tips and tricks along the way.

For many people, posing in front of a camera can feel awkward and uncomfortable. How should you stand, what do you do with your hands? I try to make you feel as comfortable as possible, telling you exactly how to pose and what facial expression to use that will look attractive and natural in your headshots.

While there are many poses and types of photos that work well for personal branding, there are 3 must-have photos I recommend to everyone during their session. You can find examples below from a session with Julia, a recent client. Use these styles as a starting point and inject your personality to create the perfect starter collection of personal branding photos.

1. The Classic Headshot

The first must-have photo is the classic headshot. This is a strong pose, looking directly into the camera and smiling. A headshot is often the first impression you give, so make sure it is friendly and fits your brand personality. You may choose to use eye-catching colors in your outfit and background like Julia, or keep the colors more natural, keeping all the attention on your face.

2. Looking away from the camera laughing

Another must-have photo is one where you are looking away from the camera while laughing. This should look natural and effortless, which may seem difficult to stage, but is easy to achieve with a few simple tricks! This type of photo will make you seem friendly and approachable and works great to show your fun and easy-going side.

3. Engaged eyes looking into the camera

Lastly, the third must-have photo I suggest for your personal branding session is shown perfectly here by Julia. Her pose is confident and comfortable, her eyes are engaged, and she is looking directly into the camera. This creates an impression that she is strong, assured, and ready to take on anything.

By utilizing these three must-have photos in your personal branding session, you’ll have a great variety to use in all your marketing materials. I can’t wait to help your capture these photos and more! Ready to test out these photo styles for yourself? Use my booking calendar to schedule a time that works for you.