Let’s talk personal branding photos. You know how important it is to have professional photos to showcase your personal brand. But when is the best time to come in for personal branding photos? How often should you update your headshots? These are all great questions! In my experience, there are a few situations when you should consider refreshing your personal branding photos.
1. When you're starting a new company or doing a rebrand of your current company
Personal branding photos are a must when you’re starting a new business. Small business owners who have been in business for a while should also update their brand to keep up with the trends. If you're polishing up your website, logo, or brand colors, now is the perfect time to get fresh on-brand photos of yourself to go with your new look.
2. If you feel like your marketing is stale and needs a jumpstart
Keeping your marketing fresh is key to retaining your audience’s attention. When you use the same messaging and photos in your marketing materials for too long, it gets stale and will easily blend into the background. Nothing gets things looking better than some contemporary headshots. One of the easiest ways to update boring marketing is to share new photos of yourself so your clients feel confident that you know current trends.
3. When your physical appearance has changed
Have you shed some extra weight? Did you get a new hair style? Are you wiser and more mature than the current photo you're using? Think about your personal branding photos from your potential client’s point-of-view. When they see your photo in your email signature or website, they will of course associate that photo with you. If when they meet you in person you have a completely different look than the photo you put out, that could affect their trust in you and your business.
If any of these scenarios apply to you, then it’s time to come in for personal branding photos! I would love to help you capture new, on-trend headshots for you to share in updated marketing materials for your personal brand. Book an appointment to discuss your personal branding session with me.
