Your headshot is one of the most critical pieces of your personal brand. Whether you’re an entrepreneur growing your business or an executive leading a team, your headshot is often the first impression your audience has of you. But how often should you update it to stay relevant and impactful? Let’s break it down.
Why Updating Your Headshot Matters
Your professional headshot isn’t just a picture—it’s a representation of your brand. Outdated headshots can send the wrong message. Imagine meeting a client in person, and they don’t recognize you because your photo is from five years ago. A current, high-quality headshot keeps your brand fresh, builds trust, and showcases your professionalism.
At Denver-Headshots Photography Studio, I often tell my clients: if your headshot doesn’t look like you today, it’s time for a new one.
The Rule of Thumb for Updating Your Headshot
A good guideline is to update your headshot every 1 to 2 years. However, there are specific situations when an update might be necessary sooner:
Significant Appearance Changes
If you’ve made noticeable changes, such as a new hairstyle, weight loss/gain, or growing a beard, your headshot should reflect these updates. Your photo should align with how you present yourself in real life.Career Advancements or Role Changes
A new role, promotion, or career pivot is the perfect time to refresh your headshot. Your image should represent the professional you are today and align with your current goals.Rebranding Efforts
If you’re rebranding your business or updating your website, your headshot should complement the fresh look. A cohesive brand image, including a modern headshot, builds credibility and trust.Industry Trends
The photography industry evolves, and styles that were once modern may feel dated today. Keeping your headshot updated ensures it reflects current trends while still being timeless.
What Makes a Great Headshot?
A professional headshot isn’t just about looking good—it’s about looking authentic, approachable, and confident. Here’s what to prioritize in your next headshot session:
Expression: Your smile or serious expression should reflect your personal brand.
Wardrobe: Choose clothing that aligns with your industry and conveys professionalism.
Background: The setting should enhance, not distract from, your presence.
Lighting: High-quality lighting is non-negotiable for a polished and professional result.
At Denver-Headshots Photography Studio, I work closely with clients to ensure their headshots capture their unique personality and professional style.
Make Updating Your Headshot a Priority
Your professional image is worth the investment. A current headshot helps you stand out, stay relevant, and build trust with your audience. If it’s been over two years—or if any of the scenarios above apply—it’s time to schedule your next session.
A modern, professional headshot can make all the difference in how you’re perceived, both online and in person. Don’t let an outdated photo hold you back from new opportunities.
Ready for a refresh? Let’s make it happen. At Denver-Headshots Photography Studio, I specialize in creating headshots that elevate your personal brand and help you succeed in business.
