Everybody is talking about Personal Branding. You'll see posts on Instagram, Pinterest or websites of your favorite entrepreneurs using their Personal Branding Photos to build their brand image. You should be doing this too!
But what does Personal Branding really mean? What is the purpose of Personal Branding photos and what are the benefits? Read on to find out.
Definition: Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact.[https://personalbrand.com/definition/]
I view Personal Branding as an opportunity to create that person-to-person connection with your clients through beautiful photos of yourself that illustrate your style, values and personality.
Benefits of Personal Branding:
Shows that you are Human
That know-like-trust factor comes much easier when your potential clients can see that you are in fact relatable.
Makes you Unique and Authentic
If you're looking for a leg up to stand out from the competition then you'll get that by sharing clean, bright, on-brand photos of yourself. Photos of you being your authentic self will only elevate your image but they will keep you top of mind for your clients.
Helps convert leads into paying clients
When a potential client sees the professional photos on your social media and website, you'll automatically earn a significant portion of their trust. If you have high standards for how to represent your business then it goes to say that your the experience your client will have with you and your business will align with those high standards.
Gets you out there
Personal Branding photos of you and your business will give you so much more visability than if you didn't have photos to share.
So in the end, it's clear that an easy and powerful way to level up your marketing is through a Personal Branding Session. I can help you with that! Check out more information on the Personal Branding Package that I offer.
