If you are preparing for a personal branding photo shoot, you may feel a lot of pressure to pick the perfect outfit. Brand photos are often the first impression you make to a potential client, so what you wear and how you present yourself are important.

The clothes you choose should make you look great and feel amazing so you can present your best self in your photos. I recommend choosing a couple of outfits to bring to your session; one casual, and one that is a bit more formal. This will allow us to capture a range of images to use in your marketing materials.

Follow these tips to help you decide what to wear to your personal branding photo shoot and take the stress out of preparing for your session.

1. An outfit with your brand colors.

Are there colors that you use prominently in your branding? Consider incorporating those into your looks for your personal branding photo shoot. You may choose a blouse or a pocket square to add that splash of color. This will tie your photos together with your brand to really enhance the professional look of your marketing.

2. The outfit you'd wear to a nice dinner with your best client.

For your more formal outfit, aim for polished yet comfortable. Think about what you might wear on a special occasion, such as taking your best client out to a nice dinner. Using this scenario will help you achieve the right balance of presenting yourself in your best light and staying true to yourself.

3. The outfit you'd wear to a typical client meeting.

What do you wear to work every day? Pick your favorite outfit and bring that to your session for your second outfit option. This should be something you are very comfortable and confident in. It should show your sense of style but also be professional enough for introducing yourself to clients.

Choosing what to wear for your personal branding photo shoots is quite simple when you think about it. You may not even need to make a special shopping trip. Look through your closet and select your favorite outfits that showcase your true personality. To enhance your brand image, include your brand colors in your outfit or accessories. When you are comfortable in your skin, you will also be more confident, and that will show in your photos.