As a small business owner, you have a lot on your plate. With the many demands and endless to-do lists you juggle daily, updating your personal branding photos may seem like a low priority. But using outdated images can harm your business. Here are four reasons why every small business owner needs personal branding photos.
1) Show clients you are invested
If you are using old photos, or even worse, none at all, it might convey that you don’t care about your business. But on the other hand, having professional photos of yourself shows current and potential clients that you're active in your business and that you invest in your business, and therefore you're invested in them.
2) Stay top of mind
For any business, staying top of mind is crucial. Whether you are trying to generate new business or gain repeat business from existing clients, you want them to think of you immediately when they need your services. Showing up in your marketing with current, high-quality photos is a great way to stay top of mind.
3) Get positive attention
If you use a headshot from five years ago, your clients probably won’t give it any notice. They may have seen it many times before, so it fades into the background. Or, it doesn't reflect current trends and therefore doesn't draw their attention. When you have recent, on-trend photos to showcase your business, your clients will notice those photos. Make them stop scrolling with eye-catching images of you and your brand.
4) Create connections
With an updated set of personal branding photos, you open the door to connecting with your clients. Not only do they know you are active and invested in your business, but you also stay top of mind and gain positive attention for using eye-catching and on-trend photos. Make a small investment in updated personal branding photos to connect with your clients and grow your business. Book your session today!
