If you are a busy professional, updating your headshot photo may not seem like a high priority. I’m here to tell you, using current headshots matters more than you may think! Let me explain why.
Do you know what Catfishing is?
catfishing /ˈkatˌfiSHiNG/ noun
1. the activity of catching catfish. "With the Mississippi River far below its normal level, the catfishing kept getting better and better".
2. INFORMAL (US) the process of luring someone into a relationship by means of a fictional online persona. "He was a victim of catfishing himself”.
In this scenario, I'm referring to the 2nd definition.
Establish and maintain trust
Your headshot is your online persona that gives your potential clients an additional piece of evidence that they can trust you.
What if your headshot is from a few years ago, and when you meet your client in person your look has changed? This can lead to an awkward exchange between you and your client because they are surprised at what they see. But more importantly, this can affect the trust they have in you.
You can avoid any loss of trust with your potential clients by presenting a true representation of yourself with a current headshot.
Make a great first impression
A headshot is often the first impression you make on a future client. It’s like a virtual business card. Would you hand out cards with outdated contact information? Of course not. If you are using a dated image of yourself on your website, social media, or email signature, it might give the impression that you are unorganized, or simply don’t care about your image. This is certainly not the impression you want to give to potential clients. On the other hand, a headshot that matches your current image in an updated style will help create a great first impression.
So why does a current headshot matter? It can help you create the best possible first impression, establish and maintain trust with your clients, and by extension help grow your business!
That sounds like a no-brainer, right? Even better, it’s easy to fit a headshot session into even the busiest schedule. If you have 20 minutes, we can capture an eye-catching professional headshot that will set you apart from the crowd. Visit my booking calendar to book your session or contact me with any questions.
